Business Model - DMP service platform concept
With the constant development of internet infrastructure and outsourcing practices, almost all kinds of services can be outsourced offshore. Service providers in different regions have different strengths and weaknesses. Digital Media Partner Service Platform combines the advantages of the service providers from different regions and branches by creating a global service supply chain and a global service network serving the international clients. In detail:
The EU / US based agencies & companies are close to their clients and have the advantages of communication, language, culture, local know-how, trust and client pitching, however, comparing to their offshore competitors, they have cost disadvantages due to higher labour (production) costs.
Offshore service suppliers such as in Asian countries normally have language and cultural barriers, trust, in acquiring and serving Western clients. Their service level is also limited due to time difference and distance.
In addition, it is clear that no single agency or design/production house can handle all kinds of media design and production services alone. Intra- and inter-industrial cooperations are needed to provide integrated solutions or one-stop-shopping solutions for clients.
Clients, however, are always looking for the best value, and would always prefer one-stop-shopping solutions than talking to dozens of service suppliers for one project. Therefore, we forged the Digital Media Partner Service Platform, exploiting the advantages of both onshore and offshore service suppliers. On the one hand, we developed a network of professional offshore service providers to ensure cost minimization, capacity flexibility & service portfolio maximization, one the other hand, we built a service network that is locally / culturally close to the clients to ensure top service level and efficiency.
Global Service Supply Chain Network
We have our own media design, production and programming companies in Asia and since 2009, we have also developed an exclusively selected network of professional suppliers who are experts in different media and web service fields, such as 3d visualization & animation, video post-production, APP programming, web & E-commerce services, video/mobile gaming, graphic design, content & social media marketing. The network and fields of expertise are still growing per our customer needs. Important thing is that by leveraging the global know-how and offshore sourcing advantages, our clients benefit not only from cost reductions but also from the sharing and learning of best practices across industries, markets and countries through our global service supply chain network.
Local Service Partners in EU and North America
Our Local Service Partners are the local ad / marketing / media service agencies, web -service companies such as web programmers, social media service agencies, in EU or North America. In the past, they offer their own services and expertise to their clients. By collaborating with Digital Media Partner’s service platform, they can offer more services.
One single agency alone has always the problem of being able to offer only some specialized services for clients. Nowadays, offering one stop shopping and integrated solutions to clients not only make clients’ life easier (as they do not need to split the project into different pieces and talk to different companies), but more importantly, a full service solution can better ensure the coordination and synergy across different project elements. This can easily be achieved throughout the business model (especially with the International Project Management Team model mentioned below has achieved very successful results).
European and US-based agencies inevitably have high costs as highly skilled staff in Western countries is always associated with higher costs. Working with us can help our Local Service Partners and our clients to reduce costs by leveraging our global service supply chain that operate from low cost countries.
International Project Management Team
Due to projects that require cross country and cross-discipline cooperation - we always draw the expertise from different companies and achieve cost efficiency by planning the project execution in different regions or countries - a professional and efficient project management mechanism has to be in place to ensure project planning, execution, coordination, control and delivery. Within our platform, the project managers, however, can be either from our Local Service partners’ or from Digital Media Partners global project & account management team. In both cases the project managers understand fully the client requirements and make sure the project solutions meet or exceed clients’ expectations.