Content Creation for Content Marketing
1. Principals for content creation:
· Addresses the needs of customers at various points in the sales cycle
· Focuses on the value to reader over brand messaging
· Provides answers and utility up front
· Does not try to convert or sell customers directly
· Educates potential customers
· Provides content to leverage for lead capture efforts
· Aims to deliberately be brand-focused or advertorial
· Accommodates specific branding requirements
· Promotes products or services directly
· Required technical, legal or other considerations
· Reinforces brand or company policies
2. types of Content we create
SEO Optimized Web Pages
Have you had the same content on your site since it was created? Or is your content no longer in line with the services that you provide? Perhaps your content is just boring and you’re seeing high bounce rates. It is imperative that a website continually has new, relevant content in order to keep traffic flowing in and your audience engaged. We can guide you through the content development process and create optimized content for your website.
Infographics and Datagraphics
These highly shareable pieces of content have become all the rage in recent years, and it’s easy to see why. Whether it’s comparing statistics, illustrating your business processes, or simply putting a creative spin on a familiar concept, the infographics we create for you can inform, entertain and provide that “Aha!” moment for a viewer. Better yet, their graphic format makes for perfect sharing on social media platforms like Facebook and Pinterest, attracting links and social signals that search engines pay attention to. And because image results often appear near the top of search engine result pages, a well-optimized infographic can be a great SEO tool as well.
Written onsite content like blogs (includes research, revisions, graphics)
The consistent addition of informative articles or engaging blog posts is a tried and true tactic for showing up in the search results for what you want to be found for. We understand that many companies simply don’t have the time to write several blog posts a month, so our writers work with you to provide a steady stream of relevant and optimized posts, articles and other written content to keep your audience engaged and your site up to date.
Free Guide, eBook, Whitepaper
More in-depth than a typical online article, content such as guides, eBooks and whitepapers allow you to create rich resources for consumers. We’re a huge fan of free guides for businesses, and by using lead capture when publishing the content, you can entice customers to exchange an email address for a free, informative download. In addition to building your marketing leads, you can promote yourself as a trusted authority and thought leader in your vertical. See an example of a guide we created for our clients: “What is Content Marketing?”
Video (motion graphics)
YouTube has become the second biggest search engine in the world, only behind Google. 72 hours of video are uploaded every minute! These stats point to consumers’ voracious appetite for video content, but also the need to stand out from the crowd with valuable, optimized video. What makes a successful video and why are we the company for you? Read more about this service on our video marketing services page.
Since search engines don’t have eyes, we have to help them “see” what’s being relayed when they crawl your content. Good content can be wasted unless it is properly optimized, and Vertical Measures knows just how to help your content be found and shared. Content optimization includes:
· Onsite content optimization (page title tags, description tags, SEO friendly URL’s, etc)
· Website and conversion optimization (testing and implementing designs that convert)
· Video Optimization