Content Marketing Planning & Strategy
To deliver on your goals and get exceptional results, brands must deliver the right mix of information at the right time to the right people in the right ways. With each of our clients, we come to a precise understanding of which media their customers use and when, and, as a result, what types of messages they’ll receive and how. Then we create content that’s editorially targeted, intuitively arranged, design optimized, and appropriately scaled to the context, the moment and the desired result.
Planning of Content Marketing
· Establishes your organization’s goals
· Identifies your audience and their needs
· Analyzes competitors and their online presence
· Refines your editorial style and online voice
· Creates a repeatable, scalable blueprint for content production
Content Marketing Strategy Development
· What are you hoping to accomplish for your website? For your business?
· Who is your target audience?
· What content efforts do you currently have in place and how are they performing?
· What channels are you sharing your content on and how can that be improved?
· What kind of exposure is your content getting on the web?
· Who are your competitors and what are they doing differently?
· What can make your website stronger and your business better?