Rational / Emotional Influence

Visual optimization is the most direct element and in many cases the most effective way for conversion rate optimization. A nice picture speaks more than 1000 words, visual optimization helps to enhance and encourage both rational purchase decisions and emotional purchase decisions.

Website optimization through rational information:

A rational appeal in E-commerce means more emphasis is placed on providing factual information and specific details about product benefits. Rational product information are fact-based. Research shows that, more than 2/3 of the online users rely seriously on good product photos and information in purchase decision making. Therefore, rational product information presentation is of special significance in website optimization.

High Versus Low Image Resolution

 

Shoe shopConveys different rational appeal

Clear Image, Brilliant Color and Image 

Shoe storePremium product photography

 

Website optimieren: Produktbildinszenierung

 

Product Photography and Retouching

Fashion

Color Configurator

Furniture

 

Creating Emotional Product Appeal

Most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine the purchase decisions.

Research shows that, E-commerce successfully integrated with emotional factors, such as emotional branding, product presentations, story telling... provide the greatest return on investment.

Professional, creative, multimedia and interactive product presentations stimulate the emotional purchase decision through:

- Image & trust building of your online shop and brand: professionally presented online stores have clearly much better brand image and therefore more trust from viewers.

- High end product images and premium product presentations through multimedia and interactive technologies also create emotion, fun and joyful user experiences.Emotional factors for fashion and sport industries play even more important role than rational factors. In most cases an online store has only some seconds to stimulate customers emotional impulse, visual impressions play a dominant role in these first seconds

Emotional Teaser Image 

Furniture 

Teaser Product Animation

Jewelry 

 

Website Optimization by employing emotional communication means