Our SEO Approach
Our SEO approach is based on four key delivery areas:
1. Evaluation, Strategy and Mapping
We will deliver a full SEO Audit that will highlight every issue that can reduce visibility to any of your digital channels (website, videos, images, social presence). The audit will also enclose a competitor analysis, including a report on authority. This phase is very important to learn more on how your target audience searches your product / service. We will formulate the overall SEO strategy with you and deliver an action plan list (continuously updated) and a detailed keyword mapping sheet.
2. Technical SEO
We will work directly on your site to make it SEO compliant.
It can be working side by side or remotely with your web agency / developer to fix all the SEO issues on the site. We will deliver detailed technical documents and offer our on-going technical support.
3. Content Marketing
We will work with your copywriters with a Content Marketing Plan, and will optimize and plan new content according the SEO strategy.
4. Authority Building
We will work on a monthly action plan designed to enhance the authority of your content both on-site and across the internet, considering social media, blogs, online newspapers and specialized sites.
5. Analytics and Continuous Improvement
Our online dashboard displays lead generation results in near real-time, giving you and us access to critical data faster and more accurately than ever before. This enables us to make tactical adjustments quickly.
Our Comprehensive SEO Solutions
. Onsite optimization: . offsite optimization:
- Keyword analysis - Press Releases
- Title Optimization - Blogging
- Keyword Rich URLs - Authoritative Directory Inclusions
- Meta Tag Optimization - Content Writing
- SEO Content Creation - Social Media
- Inter Linking Structure - Video Optimization
- Directory Structure
- Domain Research/Buying
. Beneficial link building: Inefficient link building can result in search engines blacklisting your sites. With our services your site will have increased site popularity and more traffic.
. SEO copywriting: Our expert SEO copywriters work with our search and analytics teams to make your site resonate with readers and search engines alike.
We not only offer a solution for getting your website listed naturally on the search engines but a much quicker way referred to as Pay Per Click Advertising (PPC or sponsored links). PPC is one of the most effective and efficient forms of online advertising. This form of paid advertising is very effective because your website can have prominent search engine placement within hours. With PPC you can geo-target your ads, set a maximum daily budget, times to show your ads and even bid on how much each 'click' will cost you.
Our PPC management team oversees the entire process for you, replacing guesswork with our proven methodology.
Our PPC service portfolio:
. Advanced optimization: Path ensures the most efficient campaign performance by employing both rules-based and portfolio-based bidding algorithms.
. Landing page creation: Landing pages are the storefronts to your online presence. Our optimized landing pages bring business to you.
. Campaign organization: By taking the time to truly understand our clients’ businesses, we develop the most sophisticated campaign architecture for optimal performance.
. Immediate results: Why wait for success? With PPC advertising, your ad will be seen on your selected keywords in real time.
. Flexible ad spending: Spend what you need, get what you want. Manage your advertising spending each month with controlled spending budgets.
. Enhanced targeting: Effective & flexible ad messaging allows your company to be relevant to many different types of customers with a single online campaign.
. Conversion-based optimization: Low-cost, high-profit phone call and web-based optimization utilizing keyword search, contextual remarketing, and display ads.