The goal of a landing page is to cause visitors to perform and action. Whether that action is buying a product, signing up for a newsletter, downloading information, or requesting a quote, you don't want visitors to leave until they have performed this action. A professional landing page design can help improve conversion rates and generate leads and sales by persuading users to perform a desired action.
As part of the conversion rate optimization, the product detail page optimization is essential for the final purchase decisions. Product detail pages play a major role for presenting the detailed product information and for purchasing actions. On the product detail page, depending on the nature and difference in product design, materials and functionality, product properties are presented in different ways. Detail product photos (with zooming function) as well as product videos are important to provide the information that potential buyers need and encourage purchase decisions.
An e-commerce site's category pages are like a friendly virtual salesperson: These pages help shoppers find what they want by presenting a well-organized grouping of products. A good category page will offer not just a number of products, but also a number of ways to sort them (price, style, specs). The best category pages actually help clinch the deal by offering such a sensible grouping that they almost read the customer's mind.
Long pages are premium product description pages that consists of very rich but necessary /important product information for purchase decision making, including product images and information, product function presentation, infographics, videos or 3D presentations, mood images, installation information, material information, company information, comparison to other similar products, presentation of different colors and combinations, customer testimonials
Digital Media Partner offers online store content management services for web store owners. We provide a full graphic support to our customers for image cleaning, background removing, image background color changing, adding border, adding watermarks, image extraction from catalogs and image resizing.
An optimized product details page should at least meet the following requirements: introduce the complete important product information (price, function, advantages...), as well as related product information such as installation instructions for the rational evaluation and information collection for the buyers, brand/trust building, cross selling information for related products.
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