Category Page Design

An e-commerce site's category pages are like a friendly virtual salesperson: These pages help shoppers find what they want by presenting a well-organized grouping of products.

A good category page will offer not just a number of products, but also a number of ways to sort them (price, style, specs). The best category pages actually help clinch the deal by offering such a sensible grouping that they almost read the customer's mind.

Tasks of category pages

    o Presenting options

    o Navigating through subcategories

    o Differentiating category pages from product listing pages

Category page optimization

One very simple but very effective way of optimizing of a category page is to ensure all the product images are presented in a consistent way, image size, background, lighting, drop shadow etc. Because category pages list a lot of products in one page, if product images are presented in all different ways (i.e. Directly getting the product images from different suppliers), the whole page will be in a mess. For example the category page below:

Shoe Online Store without Optimization

kategorieseite-optimierung-4
CheapDifferent image styles and backgrounds

Shoe Online Store without Optimization

kategorieseite-optimierung-5
PremiumUnified image qualiy and background
 

Visual Optimization of a Category Page

kategorieseite-optimierung-1

Visual Optimization of a Category Page

kategorieseite-optimierung-2
 

Category page optimization: Background design and drop shadows will help with the optimization

A lot of product images were taken with different background, therefore doing the clipping paths and cutting of product image background will be useful to create the consistency of all images. To add further enhancement, adding drop shadows to the products will help increasing the visual effect of the overall page design.

Further examples of categories page design and optimization

 

Furniture Web Store without Optimization

kategorieseite-optimierung-8
FurnitureFurniture web store without Optimization

Furniture Web Store with Optimization

 

kategorieseite-optimierung-9
FurnitureFurniture web store with optimization
 

Shoe web stores with optimization

kategorieseite-optimierung-7
ShoeShoe web stores with optimization

Shoe web stores with optimization

kategorieseite-optimierung-7
ShoeShoe web stores with optimization
 

Accessories web store with optimization (background design)

kategorieseite-optimierung8
AccessoriesAccessories web store

Furniture web store with optimization

 

kategorieseite-optimierung9
FurnitureFurniture web store with optimization
 

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