Category Page Design
An e-commerce site's category pages are like a friendly virtual salesperson: These pages help shoppers find what they want by presenting a well-organized grouping of products.
A good category page will offer not just a number of products, but also a number of ways to sort them (price, style, specs). The best category pages actually help clinch the deal by offering such a sensible grouping that they almost read the customer's mind.
Tasks of category pages
o Presenting options
o Navigating through subcategories
o Differentiating category pages from product listing pages
Category page optimization
One very simple but very effective way of optimizing of a category page is to ensure all the product images are presented in a consistent way, image size, background, lighting, drop shadow etc. Because category pages list a lot of products in one page, if product images are presented in all different ways (i.e. Directly getting the product images from different suppliers), the whole page will be in a mess. For example the category page below:
Category page optimization: Background design and drop shadows will help with the optimization
A lot of product images were taken with different background, therefore doing the clipping paths and cutting of product image background will be useful to create the consistency of all images. To add further enhancement, adding drop shadows to the products will help increasing the visual effect of the overall page design.
Further examples of categories page design and optimization