Landing Page Design
The goal of a landing page is to cause visitors to perform and action. Whether that action is buying a product, signing up for a newsletter, downloading information, or requesting a quote, you don't want visitors to leave until they have performed this action. A professional landing page design can help improve conversion rates and generate leads and sales by persuading users to perform a desired action.
Below are important things we consider when designing your landing page.
Your landing page design must be relevant to what your users were looking for before they got to the page. If users think they are at the wrong page, there is a good chance they may leave the page without converting. Using elements from your other marketing materials will help create familiarity with users and assure them they are at the right place. We'll design your landing page to have a similar look and feel to the materials already used in your marketing campaign to help create a connection between the ad and the landing page.
2. Concise and to the point
Your landing page design should be customized to the specific product you are trying to market. Distracting users with lots of information or links to other pages can decrease the amount of your conversions. Our landing page designers will be sure to get straight the point by offering clear, concise information in an appealing way that will make users want to take the next step.
3. Call to actions
Call to actions are a very important part of any landing page design. We'll make sure your call to actions stand out and tell your users exactly what you want them to do.
We build landing pages that are designed to convert at high rates. Effective landing page design includes more than flashy images, quote forms, and relevant content. We take an outside-in approach to landing page design. What types of information are users looking to get? In what ways should they interact with the site? How can we get them to convert as quickly and efficiently as possible? The answers to these key questions should drive both the design and architecture of a best-practice landing page. Once we build your landing pages, we then focus on continuously optimizing them by leveraging website analytics. By utilizing A/B creative testing, we ensure that conversation rates are always being built upon.
Key factors for a successful landing page:
1) Clear and expressive title
2.) Appealing images, which are also used in Display Banner Advertising
3.) Call to Action Button - solicitation to buy or more info
4) Logo of the provider as well as a minimum reduced texts
5) Testimonials: Customer Feedback
Landing page optimization: Visual optimization
Below are some landing pages examples:
Landing Page Optimization
Landing Page Optimization