Product detail page optimization

An optimized product details page should at least meet the following requirements: introduce the complete important product information (price, function, advantages...), as well as related product information such as installation instructions for the rational evaluation and information collection for the buyers, brand/trust building, cross selling information for related products.

Optimization of the category pages of online stores

A category page shows different product categories of what the store offers. An attractive Category Page not only lists all the categories of products, it should also help to guide the buyers to easily navigate through different categories and find what they want. A category page is also a very important place to do the branding and image building. With professional visual design, creative titling and attractive product images, it can achieve both the purposes of ration product information presentation and emotional brand building.

 

Product overview page optimization of online stores

Overview pages are the pages within a category and list all the available product for buyers to choose from. Since in such pages there are a lot of images being presented in the same page, It is very important to have all the product images with the same style, positioning and description. A good overview page adds more trust to your shop and improves the user experience.

 

Online store home page optimization

E-commerce homepages should have on the one hand, good usability, user experience and accessibility, and on the other hand, build trust, positive emotional appeals and branding.

 

Product detail page presentation optimization

Different kind of products requires different type of presentation tactics, depending the buyer interests and production properties. Detailed, trustworthy and useful information of products contribute directly to the conversion rates.

Product photography and optimization

Professional product photography and high quality product images are vital for the success of web shops. Low quality product photos will lead to a weaker web shop image and thus to a lower conversion.