Product Detail Page Design

As part of the conversion rate optimization, the product detail page optimization is essential for the final purchase decisions. Product detail pages play a major role for presenting the detailed product information and for purchasing actions. On the product detail page, depending on the nature and difference in product design, materials and functionality, product properties are presented in different ways. Detail product photos (with zooming function) as well as product videos are important to provide the information that potential buyers need and encourage purchase decisions.

Visual product detail pages Optimization: Services
Definition of the objectives of product detail page,
Creation of images or videos for the product presentations
Image editing of existing photo material

Development of online product configurators, for configuration of product color, fabric, or combinations
Create 360 degree product views in Flash Animation
-
Creation of 3D models for premium or complex products
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Integration of new/premium backgrounds, logos and text into product images
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Design the infographic for product presentations

Product Detail Page Optimization: key to success

Good product detail pages provide the right information potential buyer needs in the right way, build trust and credibility for the product and encourage purchase decisions. Some key factors of a good product detail page:
1) Clear and concise titling
2.) Informative production presentations: simple and accurate
3.) Call to Action Button
4.) Payment information and process
5.) Professionally prepared product images presenting product details
6.) Product movies / clips / animations to present the product in detail
7) Testimonials: Customer Feedback
8.) Customer Q & A
9) Cross selling to other or similar products

Product Properties Presentation

 

Product Properties Presentation

product-properties-presentation-1
ProduktProduct Properties Presentation

Product Properties Presentation

product-properties-presentation-2
ProductProduct Properties Presentation
 

Mood Image

Mood Image

Mood Image

Mood Image

Mood Image

Mood Image

Mood Image
 

Mood Image

Mood Image

Mood Image

Mood Image

Mood Image

Mood Image
 

Detail In 3d Model

 

Detail In 3d Model

3d ModelDetail In 3d Model

Details Functionality

FunctionalityDetails Functionality

Details Infographic

InfographicDetails Infographic
 

Product Properties Presentation

 

Bag And Details

bag-and-details-b-0
BagBag And Details

Bed And Details

bed-and-details-0
BedBed And Details
 

Product Properties Presentation

 

Animated Images

animated-images

Animated Images

 

 

animated-images-2
 

Animated Images

 

 

animated-images-3

Animated Images

animated-images-4
 

Color And Material Display

 

Color And Material Display

color-and-material-display
MaterialColor And Material Display

Product Properties Presentation

color-display
MaterialColor And Material Display
 

 

Color And Patterning Selection

 

Color And Patterning Selection

 

Color And Patterning Selection
 

 

Color And Patterning Selection

 

Color And Patterning Selection

 

Color And Patterning Selection
 

Color Selection

 

Color Selection

color-selection-1
BedColor Selection

Color Selection

color-selection-2
BedColor Selection
 

Color Selection

color-selection-3
BedColor Selection

Color Selection

color-selection-4
BedColor Selection
 

Product Surroundings Design

 

Product Surroundings Design

product-surroundings-design-1
CabinetProduct Surroundings Design

Product Surroundings Design

product-surroundings-design-2
CabinetProduct Surroundings Design
 

Product Surroundings Design

product-surroundings-design-3
CabinetProduct Surroundings Design

Product Surroundings Design

product-surroundings-design-4
CabinetProduct Surroundings Design
 

Product Properties Presentation

 

Comparison to enhance superiority

 

Comparison to enhance superiority

product-properties-presentation-1
DetailComparison to enhance superiority

Comparison to enhance superiority

product-properties-presentation-2
DetailComparison to enhance superiority
 

Cross Promotion

 

 

Size and dimension

 

Size and dimension

size-and-dimension
SizeSize and dimension

Size and dimension

size-and-dimension-2
SizeSize and dimension
 

Accessories

 

Accessoriesn

accessories
AccessoriesnAccessoriesn

Installation Guide

installation-guide
CificationInstallation Guide
 

Branding and Credibilit

 

Branding and Credibilit

1-branding-and-credibility
BrandingBranding and credibility

Branding and Credibilit

1-branding-and-credibility-2
CredibilitBranding and credibilit
 

Branding and Credibilit

1-branding-and-credibility-3
BrandingBranding and Packaging

Branding and Packaging

1-branding-and-packaging
PackagingBranding and Packaging
 

Product Detail Page Optimization:

The product detail pages must invoke the desire for the purchase of the product and reinforce trust through well structured, clear and convincing product info. The goal is to ensure the customer buying with the feeling of a "safe" purchase in your online store.

The feeling of safety is established by the first impression of a product page. Amateur images generally gives the impression of low quality and low credibility and can lead to high bounce off rates, esp. In fashion and furniture industries. Professional product photos and retouching ensure the colors, fabrics and materials are presented in the right and premium way and thus enhance the trustworthiness of the product offer

 Das Thema Transparenz ist für Produktdetailseiten im Sinne der Funktionalität und Informationstiefe zu verstehen. Je nach Produktkategorie
 
     sind 360Grad Ansichten, 3D Modelle sowie Konfiguratoren und Videos hilfreich und informativ, die Funktionalität eines Produkts zu präsentieren.

Funktionalität und Informationstiefe

produktdetailseite-optimierung2
FurnitureFunktionalität und Informationstiefe

Funktionalität und Informationstiefe

produktdetailseite-optimierung3
FurnitureFunktionalität und Informationstiefe
 

Während bei der Landing Page die Generierung von Stimulanz und Interesse im Vordergrund steht, sindProduktdetailseiten auf das Entstehen von Verlangen bis zum Kaufabschluss angelegt. Verlangen wird durch eine professionelle Produktbildinszenierung ("Wow-Effekt") erzeugt. Detailsansichten mit Zoomfunktion sowie Bewegtbilder verstärken den Effekt.

Product detail page optimization: examples

 

Fashion product detail page before and after optimization

produktdetailseite-optimierung-4
ProduktProduktdetailseite Fashion

Furniture product detail page before and after optimization

produktdetailseite-optimierung-5
FurnitureFurniture
 

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