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As part of the conversion rate optimization, the product detail page optimization is essential for the final purchase decisions. Product detail pages play a major role for presenting the detailed product information and for purchasing actions. On the product detail page, depending on the nature and difference in product design, materials and functionality, product properties are presented in different ways. Detail product photos (with zooming function) as well as product videos are important to provide the information that potential buyers need and encourage purchase decisions.
The product detail pages must invoke the desire for the purchase of the product and reinforce trust through well structured, clear and convincing product info. The goal is to ensure the customer buying with the feeling of a "safe" purchase in your online store.
The feeling of safety is established by the first impression of a product page. Amateur images generally gives the impression of low quality and low credibility and can lead to high bounce off rates, esp. In fashion and furniture industries. Professional product photos and retouching ensure the colors, fabrics and materials are presented in the right and premium way and thus enhance the trustworthiness of the product offer
Während bei der Landing Page die Generierung von Stimulanz und Interesse im Vordergrund steht, sindProduktdetailseiten auf das Entstehen von Verlangen bis zum Kaufabschluss angelegt. Verlangen wird durch eine professionelle Produktbildinszenierung ("Wow-Effekt") erzeugt. Detailsansichten mit Zoomfunktion sowie Bewegtbilder verstärken den Effekt.
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