Product Detail Page Design
As part of the conversion rate optimization, the product detail page optimization is essential for the final purchase decisions. Product detail pages play a major role for presenting the detailed product information and for purchasing actions. On the product detail page, depending on the nature and difference in product design, materials and functionality, product properties are presented in different ways. Detail product photos (with zooming function) as well as product videos are important to provide the information that potential buyers need and encourage purchase decisions.
Visual product detail pages Optimization: Services
- Definition of the objectives of product detail page,
- Creation of images or videos for the product presentations
- Image editing of existing photo material
- Development of online product configurators, for configuration of product color, fabric, or combinations
- Create 360 degree product views in Flash Animation
- Creation of 3D models for premium or complex products
- Integration of new/premium backgrounds, logos and text into product images
- Design the infographic for product presentations
Product Detail Page Optimization: key to success
Good product detail pages provide the right information potential buyer needs in the right way, build trust and credibility for the product and encourage purchase decisions. Some key factors of a good product detail page:
1) Clear and concise titling
2.) Informative production presentations: simple and accurate
3.) Call to Action Button
4.) Payment information and process
5.) Professionally prepared product images presenting product details
6.) Product movies / clips / animations to present the product in detail
7) Testimonials: Customer Feedback
8.) Customer Q & A
9) Cross selling to other or similar products
Product Properties Presentation
Product Properties Presentation
ProduktProduct Properties Presentation
Product Properties Presentation
ProductProduct Properties Presentation
Mood Image
Detail In 3d Model
3d ModelDetail In 3d Model
Details Functionality
FunctionalityDetails Functionality
Details Infographic
InfographicDetails Infographic
Product Properties Presentation
Bag And Details
BagBag And Details
Bed And Details
BedBed And Details
Product Properties Presentation
Color And Material Display
Color And Material Display
MaterialColor And Material Display
Product Properties Presentation
MaterialColor And Material Display
Color And Patterning Selection
Color And Patterning Selection
Color And Patterning Selection
Color And Patterning Selection
Color And Patterning Selection
Color And Patterning Selection
Color Selection
BedColor Selection
Color Selection
BedColor Selection
Color Selection
BedColor Selection
Color Selection
BedColor Selection
Product Surroundings Design
Product Surroundings Design
CabinetProduct Surroundings Design
Product Surroundings Design
CabinetProduct Surroundings Design
Product Surroundings Design
CabinetProduct Surroundings Design
Product Surroundings Design
CabinetProduct Surroundings Design
Product Properties Presentation
Comparison to enhance superiority
Comparison to enhance superiority
DetailComparison to enhance superiority
Comparison to enhance superiority
DetailComparison to enhance superiority
Size and dimension
SizeSize and dimension
Size and dimension
SizeSize and dimension
Accessoriesn
AccessoriesnAccessoriesn
Installation Guide
CificationInstallation Guide
Branding and Credibilit
BrandingBranding and credibility
Branding and Credibilit
CredibilitBranding and credibilit
Branding and Credibilit
BrandingBranding and Packaging
Branding and Packaging
PackagingBranding and Packaging
Product Detail Page Optimization:
The product detail pages must invoke the desire for the purchase of the product and reinforce trust through well structured, clear and convincing product info. The goal is to ensure the customer buying with the feeling of a "safe" purchase in your online store.
The feeling of safety is established by the first impression of a product page. Amateur images generally gives the impression of low quality and low credibility and can lead to high bounce off rates, esp. In fashion and furniture industries. Professional product photos and retouching ensure the colors, fabrics and materials are presented in the right and premium way and thus enhance the trustworthiness of the product offer
Das Thema Transparenz ist für Produktdetailseiten im Sinne der Funktionalität und Informationstiefe zu verstehen. Je nach Produktkategorie
sind 360Grad Ansichten, 3D Modelle sowie Konfiguratoren und Videos hilfreich und informativ, die Funktionalität eines Produkts zu präsentieren.
Funktionalität und Informationstiefe
FurnitureFunktionalität und Informationstiefe
Funktionalität und Informationstiefe
FurnitureFunktionalität und Informationstiefe
Während bei der Landing Page die Generierung von Stimulanz und Interesse im Vordergrund steht, sindProduktdetailseiten auf das Entstehen von Verlangen bis zum Kaufabschluss angelegt. Verlangen wird durch eine professionelle Produktbildinszenierung ("Wow-Effekt") erzeugt. Detailsansichten mit Zoomfunktion sowie Bewegtbilder verstärken den Effekt.
Product detail page optimization: examples
Fashion product detail page before and after optimization
ProduktProduktdetailseite Fashion
Furniture product detail page before and after optimization
FurnitureFurniture